RECOGNITION FOR EXCELLENCE IN CAPABILITY DEVELOPMENT!
A fresh approach to data training for MSLs
In 2019, Ashfield Insight & Performance (the company behind Pharma Knowledge Academy) won the PMEA Award for Excellence in Capability Development.
A team of Takeda Pharmaceuticals Europe medical science liaisons (MSLs) supporting the launch of a new product were not as confident with the company and competitor data as expected. A new approach was needed, going beyond conventional training on the product data and supporting evidence.
We developed a novel approach to data training for the cross-country MSL team. A 1-day programme was developed that took a fresh and immersive approach to the delegates’ training experience. Delegate feedback analysis following the workshop delivery clearly demonstrated that the new learning approach embedded scientific data at a deeper level, and that participants felt more confident and better prepared for calls with HCPs.
“This training programme for MSLs is creative and innovative in its approach to training, with activities such as an escape room, a theatre and speed dating. It has clear metrics, set from the beginning, which are measured and well researched. The judges really liked the immersive, experiential learning.”
Post-training physical reminders can help your team overcome decline in memory retention. Read our article to discover learning techniques that have been shown to boost recall by up to 150%!
Pharma Knowledge Academy welcomes Adam D. Lewin, MPA, CMR, PMC to the team.
Learners forget ~50% of new information within an hour and up to 90% within the first week. How do we overcome this?