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A fresh approach to data training for MSLs

In 2019, Ashfield Insight & Performance (the company behind Pharma Knowledge Academy) won the PMEA Award for Excellence in Capability Development.

A team of Takeda Pharmaceuticals Europe medical science liaisons (MSLs) supporting the launch of a new product were not as confident with the company and competitor data as expected. A new approach was needed, going beyond conventional training on the product data and supporting evidence.

We developed a novel approach to data training for the cross-country MSL team. A 1-day programme was developed that took a fresh and immersive approach to the delegates’ training experience. Delegate feedback analysis following the workshop delivery clearly demonstrated that the new learning approach embedded scientific data at a deeper level, and that participants felt more confident and better prepared for calls with HCPs.

PMEA 2019 Winner

Judges’ comments

“This training programme for MSLs is creative and innovative in its approach to training, with activities such as an escape room, a theatre and speed dating. It has clear metrics, set from the beginning, which are measured and well researched. The judges really liked the immersive, experiential learning.”