ASHFIELD EXCELLENCE ACADEMY SELECTED AS FINALIST AT 2021 PMEA AWARDS

A Sporting Games Initiative to Boost Learner Engagement

Ashfield Excellence Academy, part of Ashfield Engage, was selected as a finalist for the ‘Excellence in Capability Development’ award at the 2021 PMEA Awards.

The expert training agency supported AstraZeneca in designing and launching a sporting games-themed initiative to engage and enthuse learners, in order to maximise participation in a Medical Science Liaison (MSL) training programme. The initiative took a micro-learning approach, encompassing a variety of different learning modalities to appeal to different preferred learning styles, and used aspects of gamification to encourage friendly competition and teamwork.

Metrics from the initiative demonstrated increased engagement with the learning assets, and feedback from the participants indicated that the training was both fun and effective in preparing them for reactive discussions with healthcare professionals.

An Awards Judge said: “Ashfield Excellence Academy and AstraZeneca’s entry showed a creative approach to MSL training, using a sports analogy. A very clear need had been outlined to upskill the team with specific and measurable objectives. It fostered collaboration and built a knowledge base for new clinical data.”

Lynn Hopkins, Managing Director at Ashfield Excellence Academy, commented on the recognition: “We are delighted to be selected as a finalist for this year’s Excellence in Capability Development award. This is truly a recognition of the team’s hard work and innovative design.

“Our training programmes are always tailored to our clients, often with their own individual identity and theme, to increase engagement and ensure that learning outcomes are successfully achieved. MSL training programmes are especially important to our clients so we are extremely proud of the strong results we delivered for AstraZeneca.”

PMEA Finalist

Judges’ comments

“Ashfield Excellence Academy and AstraZeneca’s entry showed a creative approach to MSL training, using a sports analogy. A very clear need had been outlined to upskill the team with specific and measurable objectives. It fostered collaboration and built a knowledge base for new clinical data.”